Overview

University of Oregon (UO) athletics is one of the most prominent and innovative brands in the sporting world today. New leadership established goals related to its online presence based on two immediate needs. Success for a first of its kind online fundraising event was critical, as Nike and other key sponsors were involved. Secondly, UO wanted a record spike in ticket sales for the football team’s appearance in the Tostitos Fiesta Bowl and season ticket sales for men’s basketball. UO hired FUSESENSE to develop and implement an online strategy and integrate it with its overall branding and marketing efforts.

Services Provided:

Strategic Planning
Branding
Advertising
Digital
Public Relations
  • Doubled the number of Facebook fans to more than 500,000, literally overnight
  • Ongoing efforts have grown the social fan base to more than 900,000
  • Drove more than 10,000 Duck fans to the university’s largest and most successful online auction ever
  • Sold more than 4,500 additional tickets online for football, men’s basketball and the Tostitos Fiesta Bowl as
 a result of leveraged partnerships with Pandora and Facebook
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