Stonehenge Capital is the largest financier of state tax credits in the country and has experienced impressive success in the motion picture and film industry, renewable energy and brownfield remediation. While their business grew substantially, the brand image Stonehenge projected was not evolving to portray the company as a mature and consistent leader in the specialty financing industry. FUSESENSE stepped in to give Stonehenge a long-lasting digital solution and update some key brand and messaging collateral pieces.
Focusing on details and Stonehenge’s overall goals, FUSESENSE designed and programmed a new, user-focused website.
Maintaining security without sacrificing user integration and client-targeted communication was a key component of the site’s design. New brand elements and design enhancements were established to accent Stonehenge’s reputation as the industry leader.
Following the success of the initial rollout, FUSESENSE established a second phase of updates to add functionality as well as the ability to continue to grow the site as business and service lines further evolved.
As Stonehenge continued to build upon its solid position as the leading financier of state offered tax credits, it needed to create collateral pieces that reflected its status and conveyed its expertise. FUSESENSE used select design elements including imagery, texture and copy to prepare Stonehenge to expand its customer base.
Going Hollywood…Georgia Style
If Stonehenge intended to be a major player in the financing side of the motion picture industry, it needed to demonstrate that it could walk the walk and talk the talk. FUSESENSE added the needed props to demonstrate that Stonehenge deserved a place on the red carpet.