Overview

Rotolo’s Pizzeria is a fast-growing restaurant concept and a relative newcomer to franchising. Its expansion pattern is quickly shifting from local to multi-state. Rotolo’s partnered with FUSESENSE to help shift its focus from creating reactionary marketing plans in a single trade area to building sustainable marketing systems and campaigns applicable to restaurants in a variety of market types and at different stages of brand maturity.

Services Provided:

Strategic Planning
Branding
Advertising
Digital
Public Relations
  • Created the franchisors’ first-ever yearlong, integrated marketing calendar
  • Yielded same-store sales growth of nearly 20% through advertising campaigns
  • Began a comprehensive new store opening and marketing manual to aid franchisees in building a strong marketing foundation
  • Created social media standards for franchisee and company-owned locations
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