Overview

Richard's Cajun Foods is a family run business based in South Louisiana and recently purchased by an equity firm with plans of national expansion and new product adjacencies. Over the course of their 30-year history, the Richard family has positioned their Cajun sausages and ready-to-eat meals as a favorite among Louisianans. FUSESENSE was brought in to lead the family and new management team in solidifying the brand architecture, positioning and messaging as the company prepared for a national launch.

Services Provided:

Strategic Planning
Branding
Advertising
Digital
Public Relations
  • Developed the brand’s full brand value architecture which armed the new corporate management team with core brand traits to make it stand out among competitors
  • Clarified how numerous new product adjacencies could fit within the overall brand through the brand value architecture process
  • Created key messages to align the visual hierarchy meant to concisely communicate the distinct benefits of the brand
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