Overview

For more than three decades, Lee Michaels Fine Jewelry has played a memorable role in the milestones and celebrations of its customers’ lives. The company’s top marketing priority for 2013 was to solidify and manage a social and digital presence while integrating it into a full marketing plan. Lee Michaels also wanted to grow its brand among a younger demographic, specifically brides and grooms-to-be. With specific and measurable goals set by the client, FUSESENSE set out to quickly grow the Lee Michaels’ digital presence and reach new bridal customers.

Services Provided:

Strategic Planning
Branding
Advertising
Digital
Public Relations
  • Increased Facebook fans by more than 560%
  • Achieved 25,000 Facebook fans in fewer than three months
  • Drove thousands of additional visits to lmfj.com with local directory listings and powerful social content
  • Created a more optimal search engine position
  • Helped set record-breaking months for website traffic with the best overall annual sales figures
  • Attained record-breaking engagement ring sales in any campaign’s history
  • Paid Facebook advertising increased by 61% to 18,391
  • Facebook page received an average weekly reach of 172,599 throughout campaign compared to a previous reach of 140,803/week
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