Synergy Industrial Group is an integrated family of industrial service providers that incorporates a complete network of safety, medical, consultancy and workplace validation services to support oil and gas companies. Synergy evolved from a medical services provider in the Gulf of Mexico into the parent company of industrial service providers who service major upstream, midstream and downstream oil and gas companies around the globe. FUSESENSE took on the challenge of creating and executing a brand strategy to clearly communicate a complicated technology product in a style that is easy to understand by multiple audience segments.
The eVAL team had compiled massive amounts of technical information on the product’s functionality and capabilities. FUSESENSE combed through it all and used the information to create messaging strategies that could be digested by business prospects and target consumers.
Looking The Part
eVAL needed to be recognized as a high-tech resource. FUSESENSE built an overall personality to position eVAL as an approachable, technology focused, solution-based provider. A tagline, Competency Verification Reimagined, was also created to accurately convey the benefits of eVAL to consumers. Lastly, FUSESENSE evolved the brand’s look and feel to one consistent with that of a sleek, high-tech company through the materials, language and visuals.
Conveying The Message
FUSESENSE developed a variety of collateral pieces and sales tools for use at industry trade shows and in-person demos.
A sleek brochure design was created to help distinguish eVAL from its competitors.
Postcard-sized collateral pieces were used to deliver key eVAL messages in a condensed format.
eVAL’s most appealing features were called out in a simple and concise one-pager.
THE BIG BANG
eVAL’s presence at trade shows was something new to the brand. It needed the right tools to make a memorable first impression. FUSESENSE created a customizable trade show display that can be erected easily and quickly at trade shows, conventions and training events.
Attracting A Crowd
eVAL’s website would act as the main gateway for consumers. FUSESENSE developed a concise, one-page scrolling site built responsively for mobile that mimicked the look and feel of its new brand and personality.
WHERE HIGH TECH MEETS SIMPLICITY
FUSESENSE created an animated explainer video to position eVAL as a tool for comprehensive competency solutions and demonstrate its capability, flexibility, and ease of use. This powerful tool was perfect for online distributions, tradeshows and in-person business development.