Community Coffee Company is the largest family-owned and operated coffee company in the United States. As other brands began to cut into Community Coffee’s once impenetrable market share, FUSESENSE was engaged to give a boost to its public relations strategy, traditional and digital media to wake up the fan base and expand its presence in new and emerging markets across the United States.
Community Coffee partnered with FUSESENSE to add a spark to its entrance into the single-serve cup market using social media engagement, digital advertising and public relations outreach. Brand and sales-driven messaging also played key roles in the product launch.
Helping Those in Need
We joined Community Coffee's crisis response group’s efforts when a tornado ripped through Moore, Oklahoma. As a team was sent to the disaster site to serve coffee to relief workers and residents, FUSE coordinated targeted support efforts through local organizations and officials. We leveraged media connections to create awareness for those in need.
Area School Outreach
As part of the celebration of the 25th anniversary of Community Cash for Schools™ program, FUSESENSE planned and managed multi-market public relations efforts and events to promote a special sweepstakes designed to raise additional money for local schools.
Leading The Way
Louisiana’s Lt. Gov. Jay Dardenne hosted a special event at the historic Louisiana Old State Capitol where he honored participating schools and proclaimed the day Community Cash for Schools™ Day in Louisiana. The gathering created a ready-made celebration that attracted the attention of local media.
Getting The Word Out
One of the goals of celebrating the anniversary of this partnership was to draw more attention in hopes of attracting even more financial support. FUSESENSE leveraged its media partnerships to garner statewide coverage.
Social media strategy and development was a significant need for Community Coffee. FUSE created a social media strategy and content calendar that included timely and topical posts, engaging content and information relevant to coffee enthusiasts. We communicated with Community Coffee's approximately 300,000 fans with very specific imagery that fit the brand’s products and customers' lifestyles.
National PR Coverage
In combination with the Community Cash for Schools™ program 25th Anniversary and Community Coffee's rapid national expansion, FUSESENSE garnered coverage in key major metros across the country.
FUSESENSE assisted Community Coffee with a unique e-commerce partnership with online retail giant, Amazon. Amazon served up special offers to their large customer base helping Community Coffee increase their online sales.
B2B Sales Outreach
Entering new markets created new opportunities. FUSESENSE approached this by developing a highly targeted email strategy that delivered the facts about Community Coffee's brand and demonstrated the differentiators of their B2B services.