Overview

The local Boys & Girls Club, part of one of the largest youth development organizations in the nation, partnered with FUSESENSE to create a fully integrated campaign that would help drive brand awareness. A social media strategy and management plan were key components for brand growth. The Club needed a measurable solution that would increase online donations and volunteers.

Services Provided:

Strategic Planning
Branding
Advertising
Digital
Public Relations
  • Secured donated outdoor advertising space and air time on multiple local radio stations
  • Created an integrated approach to garnering online donations and volunteer applications
  • Developed and implemented an enhanced blog strategy that elevated search engine positioning
  • Increased Facebook followers by 26% and Twitter followers by nearly 35%
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