Overview

Blu Spero is a start-up boutique with plans to grow a national fashion retail brand built on a shared vision of personal service, fresh merchandise and customer-friendly pricing. The company was founded by successful entrepreneurs with an impressive track record of winning businesses. A rapid roll out of ten locations strategically placed across the southern United States in just five months was planned. An additional ten openings in markets across the country were planned for the following 12 months, as well as a franchising introduction. FUSESENSE was brought in as a partner to not only launch and market the brand, but to create it as well.

Services Provided:

Strategic Planning
Branding
Advertising
Digital
Public Relations
  • Helped initial sales projections over-achieve by 35% in the first 90 days
  • Helped to ensure new store opening roll-out schedule stayed on target largely in part to the seamless branding, marketing plan and execution assistance
  • Accelerated franchising timeframe due to initial success
  • Designed and developed a completely custom, responsive website
  • Created a name and mark; worked with legal team to ensure proper trademark
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