Overview

Baton Rouge General Medical Center, one of Louisiana’s leading hospital systems, operated a website that was outdated and cumbersome (more than 1,300 pages) and provided little, if any, logical user experience. The site provided no viable method of capturing visitor data and the client had challenges fully embracing the utilization of social media. FUSESENSE set out to simplify the web user’s interactive experience and refresh the brand with an integrated approach to Baton Rouge General's overall marketing efforts.

Services Provided:

Strategic Planning
Branding
Advertising
Digital
Public Relations
  • Helped to generate the most-followed social media presence of any medical center in the state within just 12 months
  • Delivered more than 200,000 visits to the micro-site in fewer than four months
  • Generated enrollment from thousands of users and captured key customer data
  • Established a company wide social media policy and guidelines
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